Conscious Connection is our brand commitment to protecting our planet through positive changes. We wanted to keep you updated with our journey on becoming more a responsible and circular brand. This season, we are proud to be a participant of the Ellen MacArthur Foundation’s Jeans Redesign project, focusing on the circularity of our denim collection. Circular design is the future of fashion...
The fashion industry is working together to change the way we produce jeans. Established by the Ellen MacArthur Foundation in collaboration with over 80 industry experts, The Jeans Redesign guidelines define a starting point for the industry to design and make products in accordance with the principles of a circular economy to ensure durability, material health, recyclability, and traceability to ensure positive impacts for the environment, society, and the health of those people working in the industry.
