From bold uplifting brights and elevated casual style to the return of the utilitarian cargo trend, Scandi style is here to stay and providing plenty of shopping ideas and inspiration to draw from for the season ahead.
So this season, we invited former model and Swedish street-style star, Caroline Blomst, to share her favourite Scandi-inspired looks from our new SS23 collection on the streets of Stockholm. Whether you’re looking to add new styles to your spring summer wish list, or in need of styling inspiration to give new lease of life to old favourites in your wardrobe, take styling cues from Caroline.
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1. Check mate
Make way for the next joyous fashion colour trend of SS23, Pacific Ocean Blue. This vibrant hue packs a bit more punch but seamlessly mixes and matches with other items in your wardrobe. Bright colours are bold, but nothing makes your outfits more fun or unique than prints. Combine new blue hues with trending checks to make a big splash this season.
Be inspired by Caroline and go bold with our Edeline Conscious Hallie Crinkle Midi Dress. Get Caroline's look by styling it with over-the-knee leather boots and layer a soft-touch knit over your shoulders for colder days.
2. Glam utility
The utilitarian trend is back and setting the stage for the return of the cargo pant. For spring summer, this trend is translated into tailored silhouettes, interesting pocket placements, elevated fabrics, co-ordinating sets and colours that go beyond khaki and olive.
3. Denim days
Denim-lovers assemble! There’s no denying it: regardless of the season, we're obsessed with denim. If you invested in a pair of trending wide-leg jeans in 2022, rest assured, wide-leg denim is here to stay for 2023.