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Conscious Connection is our brand commitment to help protect the planet by making positive changes to the way we do things.

As a fashion brand, we are dedicated to challenging fast fashion and championing quality, versatility and longevity in our clothing. We’re conscious about doing our part and taking the necessary steps to contribute to a more sustainable future for all as we strive to minimise our impact on the environment by embedding responsibility into everything we do, from the design and sourcing of products through to delivery. Along with the wider clothing industry, we’re committed to encouraging our audience to celebrate circular fashion as much as possible. From our rental scheme to our partnership with Thrift+, we’re excited to be giving clothes a second chance.

Being transparent with you, our community is important to us, and we look forward to keeping you updated on further progress.

Conscious Connection is our brand commitment to help protect the planet by making positive changes to the way we do things.

As a fashion brand, we are dedicated to challenging fast fashion and championing quality, versatility and longevity in our clothing. We’re conscious about doing our part and taking the necessary steps to contribute to a more sustainable future for all as we strive to minimise our impact on the environment by embedding responsibility into everything we do, from the design and sourcing of products through to delivery. Along with the wider clothing industry, we’re committed to encouraging our audience to celebrate circular fashion as much as possible. From our rental scheme to our partnership with Thrift+, we’re excited to be giving clothes a second chance.

Being transparent with you, our community is important to us, and we look forward to keeping you updated on further progress.

LENZING™ ECOVERO™ fibres are made from wood, a natural and renewable raw material from responsibly managed forests. Its production uses at least 50% less water and emits at least 50% less CO2 compared to generic viscose fibres, thereby saving precious resources for future generations.

LENZING™ ECOVERO™ fibres are made from wood, a natural and renewable raw material from responsibly managed forests. Its production uses at least 50% less water and emits at least 50% less CO2 compared to generic viscose fibres, thereby saving precious resources for future generations.

A selection of styles from our collections contains a blend of recycled polyester. Using recycled polyester reduces our reliance on raw and new materials. It is the same in composition as traditional polyester, but far kinder to the environment.

A selection of styles from our collections contains a blend of recycled polyester. Using recycled polyester reduces our reliance on raw and new materials. It is the same in composition as traditional polyester, but far kinder to the environment.

Our cruelty-free leather look products are crafted from polyurethane (PU). This retains the traditional look and feel of genuine leather and reduces our reliance on raw and new materials by utilising discarded plastic products, thereby lowering our environmental footprint

Our cruelty-free leather look products are crafted from polyurethane (PU). This retains the traditional look and feel of genuine leather and reduces our reliance on raw and new materials by utilising discarded plastic products, thereby lowering our environmental footprint.

We think before we print. Our recentlyinstalled office printers work from a cloud-based print solution with fob access, ensuring we only print what is needed.

Everyone has a part to play from stores to head office. We continued our partnership with First Mile Recycling in 2023 and also partnered with Pulse Environmental in order to expand our recycling initiatives.

From paper recycling across our London head office in 2023, we saved a total of 38 trees and 67,000 litres of water.

We think before we print. Our recentlyinstalled office printers work from a cloud-based print solution with fob access, ensuring we only print what is needed.

Everyone has a part to play from stores to head office. We continued our partnership with First Mile Recycling in 2023 and also partnered with Pulse Environmental in order to expand our recycling initiatives.

From paper recycling across our London head office in 2023, we saved a total of 38 trees and 67,000 litres of water.

For products being shipped from the factories, we use LDPE (low-density polyethylene) recycled plastic poly bags to deliver products to our warehouse. Within the cartons for finished goods, we have reduced the amount of packaging materials with no plastic banding and no inner cartons being used anymore.

We use paper packaging that is is made in the UK and is 100% recyclable for all our online orders. Our tissue paper used in online orders and in stores can also be recycled.

For products being shipped from the factories, we use LDPE (low-density polyethylene) recycled plastic poly bags to deliver products to our warehouse. Within the cartons for finished goods, we have reduced the amount of packaging materials with no plastic banding and no inner cartons being used anymore.

We use paper packaging that is is made in the UK and is 100% recyclable for all our online orders. Our tissue paper used in online orders and in stores can also be recycled.

As a fashion brand, we are dedicated to challenging fast fashion and exploring new sustainable fashion trends that resonate with our values. We strive to be among the fashion brands leading the way toward a more responsible future in the clothing industry.

As a fashion brand, we are dedicated to challenging fast fashion and exploring new sustainable fashion trends that resonate with our values. We strive to be among the fashion brands leading the way toward a more responsible future in the clothing industry.