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In focus: 50 years of French Connection Party

Author Editor - 1 minute read
Is it even a birthday without a party? It's not every day that we celebrate 50 years of French Connection, so we went big. 

So to kick off our 50th anniversary celebrations, we hosted our biggest brand event yet with some special guests at Phonica Records, Soho. It was a wonderful evening celebrating our anniversary through our most-loved campaigns and iconic fashion moments with our wider community.

Guests could walk through and be taken on French Connection’s momentous journey through our iconic advertising campaigns to our recognisable ‘fcuk’ pieces.  




The event was all about taking the French from French Connection which influenced all the important things for a party; food, drinks and music.



The French cuisine was served by Sabel, paired with rosé sourced from Côtes des Provence by Quatre Vin and the classics were played by the incredible band Das Brass which transformed the place into a jazz bar. 



Cocktails were flowing from MOTH where margaritas were a clear favourite with the crowd, and we don’t blame them. Beers were provided by the sustainably produced The Original Small Beer. Plus, sweet soft drinks were served by our friends at Karma Drinks. The choices were endless...



And of course, it wouldn’t be a birthday party without a cake, and Bakes By Olivia did not disappoint, as she created a bespoke French Connection masterpiece that tasted delicious.  



And finally, DJ Mary Charteris (looking amazing in our iconic Samantha Sequin Dress) got us on our feet dancing the night away to iconic tunes.


 (Credit: @davebenett & @marycharteris).


Here's to another 50 years... 


Find out more about how we're celebrating 50 years of French Connection here