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Introducing: Join the movement

Author Editor - 1 minute read

We are thrilled to introduce our 'Join the Movement' AW23 campaign - a dynamic fusion of fashion and self-expression.


With two distinct drops, we're set to ignite a new era of style this autumn winter, encouraging individuals to embrace change and challenge norms with each collection embodying the spirit of motion and transformation.  


Drop 1: Fashion in motion


New season in motion - our new collection brings together fashion and movement. As the new season approaches, step forward with confidence in high-octane hues, energetic prints, and contemporary shapes that celebrate innovation.


Dynamic silhouettes echo the spirit of motion, capturing the essence of change in every piece. For however you choose to move, shift forward into the new season with us...




Drop 2: Fashion brings us together


Fashion brings us together as a collective to create noise, change the norms and challenge the status quoIn our second drop, we're taking the movement to the next level.

Explore our new collection, where we'll be embracing daring silhouettes, high-energy colours, bold prints and stand-out styles to make our statement in society. 

This season, we're making our statement with our 'Join the movement' campaign by taking over walls in areas of Shoreditch, Mayfair and Wandsworth. We're spreading the noise and bringing our movement to the streets of London.





Here's a behind the scenes look at our campaign takeover on the tunnel on Braithwaite Street just outside of Shoreditch Overground Station.




Be part of the movement that transforms the way we express ourselves through fashion. 



Launching on 29th September.


Are you ready to join the movement with us? 


Looking for more editor's picks or what's trending? Be inspired and read more over on our blog.

Shop the new collection now