Now Trending: Hyperfeminine

Get ready to embrace your inner goddess as the hyperfeminine trend takes the fashion world by storm. This trend is all about celebrating soft, romantic and ultra-girly aesthetics – think bows, pastels, florals and delicate details that bring a dreamy touch to your wardrobe. We’re here to help you channel this playful yet elegant vibe with our most recent collections. Whether you’re looking to elevate your everyday style or add a feminine flourish to special occasions, we’ve got you covered.

 

 

 

Hyperfeminine fashion is having its moment in 2024, and it’s not hard to see why. With the rise of aesthetic movements like coquette core, cottagecore and Barbiecore, femininity is being celebrated more than ever. The trend taps into a sense of nostalgia, drawing inspiration from delicate designs of past decades, while blending them with modern silhouettes. It’s the perfect balance of playful and polished, allowing you to experiment with romantic textures, soft pastels and timeless embellishments like bows and lace. As the world of fashion shifts towards more individualistic and expressive styles, hyperfeminine looks give you the chance to showcase your softer side whilst still making a bold statement.

 

 

 

 

 

 

Nothing says girly quite like bows, and we have plenty of playfully poised styles to offer. Our Carey Velvet Bow Straps Satin Mini Dress is a perfect example of how you can incorporate this trend into your wardrobe, with oversized velvet bows upon its shoulders. This little black dress is sleek and sophisticated, with just the right amount of whimsical detail to make you stand out at any event or night out. Style this with a chic updo and heels, and you’ll be channelling vintage vibes. For a more casual ensemble, our Bow Graphic T-Shirt presents a peached bow graphic giving the everyday tee a feminine flair.

 

 

 

 

 

 

Soft lavender hues, as found in our knits and blouses, are a dream come true for anyone looking to play up their feminine side. Our Diandra Devore Long Sleeve High Neck Top is both stylish and cosy, with a high neckline and abstract pattern, making it versatile to be worn from the office to brunch. And let’s not forget our Kezia Recycled Back Eyelet Jumper with a bow-tied back, adding a sweet surprise to an otherwise casual jumper silhouette.

 

 

 

 

 

 

Floral patterns are a timeless symbol of femininity, and we’ve taken it up a notch with floral embellishments and embroidery. Take our Roses Graphic T-Shirt for example, which incorporates florals in a fun, casual update to the plain white tee. For those seeking something more elevated, the intricate floral details upon our sheer Sabina Mesh Long Sleeve Cardigan add a touch of drama to any outfit, day or night. Whether worn over a simple tank or layered over a dress, it brings that ultra-romantic feel to life.

 

 

 

 

 

 

Pastel shades like blush pink are staples of the hyperfeminine trend. From bow-embellished knits to sweet shirting, we’ve every pretty in pink piece needed to add a flirty vibe to your everyday style. Our Kaila Tie Detail Jumper is a cute and cosy jumper, bringing soft colours and feminine details to into your wardrobe without going over the top. For chic refinery, look no further than our Cecile Crepe Pin Tucks Shirt, which poses divine pin-tuck details with its pastel blush shade for a sugar-sweet addition to your shirting collection.

 

 

 

 

 

 

Monochrome doesn’t mean you have to skimp on femininity. Our Krista Embellished Knit Top is a modern take on a timeless look, pairing a ribbed long sleeve top silhouette with a contrasting embellished lace-trimmed collar. It’s understated yet elegant, offering a feminine twist on a classic black knit. The contrast of its collar adds just the right amount of sophistication to keep things fresh and polished. Our Kitty Recycled Bobble Bow Cardigan is another example, gracefully completing any outfit, with its cosy bobble knit complemented by a ribbon bow fastening.

 

 

 

The hyperfeminine trend isn’t just about fashion – it’s about embracing the softer side of style and expressing it in a way that feels fun, playful and elegant all in one. Our latest collections feature pieces that are perfect for a celebration of all things girly, offering versatile and chic styles infused with timeless femininity. Whether you're looking to incorporate subtle details like bows or go full-on with florals and pastels, this trend is your go-to for elevating your wardrobe in 2024.

 

 

Feeling inspired? Shop our New In collection.

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