If there’s one fashion revival we can’t get enough of, it’s ‘90s denim. The era of effortless cool, oversized silhouettes and unapologetic individuality is back in full force – refreshed for the modern wardrobe. Whether you’re embracing high-rise wide-leg jeans, denim-on-denim layering, or bold fabric mixes, this season’s denim styles are rewriting the rules of retro dressing. Here’s how to wear the trend, inspired by some of the standout styles from our latest collection.
THE DENIM DRESS
The ‘90s were all about texture, and what better way to nod to the trend than with a jacquard denim dress? Featuring an intricate blue-on-blue floral design, our Charlotte Denim Jacquard Dress redefines denim with a feminine flair. Wear with sandals for beachside holiday strolls, or heels come sunset hours.
THE PINSTRIPE DENIM CO-ORD
Work-wear inspired denim was a key ‘90s aesthetic, and pinstripes take it to the next level. Our Everett Stripe Denim Waistcoat and matching Wide Fit Jeans channel that borrowed-from-the-boys look with a polished yet relaxed finish. Button up for a structured appeal, or leave it open over a bralette for a more rebellious, grunge-inspired ensemble. Complete the look with chunky boots and layered silver jewellery for an effortless throwback moment.
THE OMBRE JEANS
Nothing says ‘90s quite like a wide-leg jean, and an ombre wash takes it straight from the archives. Think skate culture meets streetwear, with a relaxed fit that elongates the legs whilst keeping things casual. Style our Dallas Denim Ombre Wide Leg Jeans with a fitted crop top and boxy blazer for a modern take on power dressing, or go full ‘90s with a ribbed tank and platform sandals. Either way, this is denim done right.
THE DARK DENIM CO-ORD
Denim-on-denim? Always a ‘90s yes. Our Denver Denim Contrasting Stitch Jacket and Relaxed Jeans combo reinvents the classic Canadian tuxedo with a refined silhouette. The crisp tailoring and structured stitching elevate the set, making it perfect for both casual days and statement evenings. For an off-duty look, wear it with a white tee and sneakers, or throw on heeled boots and a bold red lip for after-dark appeal.
THE DENIM PRINT BIKINI
Yes, even swimwear is getting the ‘90s denim treatment. Our Denim Bandeau Bikini Top and matching Bikini Bottoms channel the best of the decade with its blue-washed print, creating a striking illusion of classic denim. Whether you’re sunbathing or styling it under an oversized linen shirt for a laidback beach-to-bar transition, this set proves that the ‘90s influence is making waves in more ways than one.
How to Wear the Trend Now
The beauty of the ‘90s denim revival lies in its versatility. It’s all about mixing old-school elements with a fresh, modern twist. Here’s how to make it work for your wardrobe:
Keep it balanced – If you’re wearing oversized jeans, opt for a fitted top to keep the silhouette sleek.
Play with textures – Denim doesn’t just mean jeans. Mix structured denim with soft knits or crisp cotton for contrast.
Don’t fear the double denim – Different washes or contrast stitching add depth and keep the look intentional.
Accessories matter – Layered chains, chunky boots or a ‘90s-inspired mini bag can take your denim game to the next level.
From city streets to sun-drenched beaches, ‘90s denim is back – and this time, it’s bolder than ever.
Feeling inspired? Shop our Denim Collection.
Looking for editor's picks or what's trending? Be inspired and read more over on our blog.
