Spotlight On: The Poppy Print

There’s a new floral print, and its ground-breaking.

There’s something about poppies that feels instantly uplifting. Bold yet delicate, graphic yet romantic - this is the floral trend bringing a fresh kind of energy to spring summer dressing. Where softer florals whisper, poppies make a statement. Think vibrant reds, painterly petals and silhouettes that feel as effortless as they do considered.

This season, the poppy print moves beyond occasionwear into everyday styling, offering pieces that feel equally at home on sunny city days, weekend plans and warm-weather events.

THE MINI DRESS

Playful, feminine and made for sun-filled plans, our Poppy Emina Pleated Puff Sleeve Mini Dress captures everything we want from summer styling. The pleated texture adds movement, while puff sleeves bring a soft structure that elevates the silhouette.

It’s the kind of piece you reach for when the dress code is undefined but you still want to feel put together - garden parties, brunch dates, last-minute evenings out. Just add minimal sandals and let the print do the work.

THE PRINTED TOP

For a softer take on the trend our Poppy Emina Semi-Sheer Puff Sleeve Top offers a more understated approach to bold florals. The airy fabric keeps things breathable, while the puff sleeves add shape without feeling too formal.

Styled with white denim or tailored trousers, it balances statement and ease - ideal for daytime plans, holiday wardrobes or relaxed workwear moments where you want something a little more interesting than a classic blouse.

THE OCCASION DRESS

Our Poppy Eco Lizzie Front Twist Dress is where the poppy print leans into occasionwear. The front twist detail creates a flattering silhouette, drawing in the waist while keeping the overall look fluid and easy to wear.

Perfect for weddings, summer events or evenings that call for something slightly elevated, it’s a dress that feels confident without trying too hard. Pair with delicate heels and simple jewellery for a refined finish.

THE PRINTED CO-ORD

Florals meet structure in this contemporary co-ord. The printed denim brings a more directional feel to the poppy trend, while the waistcoat and wide leg jeans combination offers a tailored, fashion-forward silhouette.

Worn together, our Poppy Dallas Printed Denim Waistcoat & Wide Leg Jeans create a statement look that feels fresh and confident. Styled separately, each piece adds personality to everyday outfits - making it as versatile as it is impactful.

How to Style Poppy Prints

The key to wearing bold florals is balance. Let the print take centre stage and keep the rest of your look pared back.

• Pair with neutral accessories for a clean finish
• Opt for simple silhouettes to avoid overcomplicating the outfit
• Mix with denim or tailoring for a more modern feel
• Keep jewellery minimal to maintain an effortless look

For a more fashion-led approach, don’t be afraid to lean into the statement - coordinated sets and head-to-toe prints feel especially relevant this season.

FAQs

Are poppy prints flattering?

Yes - the larger-scale floral can be incredibly flattering, especially when paired with silhouettes that define the waist or add structure through sleeves or tailoring.

Can I wear bold florals during the day?

Absolutely. Balance the print with relaxed pieces like denim or flats to keep the look effortless and appropriate for daytime.

Are poppy prints suitable for weddings?

They’re ideal. The vibrant yet refined feel makes them perfect for wedding guest outfits, especially in midi or maxi silhouettes.

How do I style red floral prints?

Keep the palette simple - neutrals like white, beige or tan work seamlessly, allowing the print to remain the focal point.

Is this trend seasonal or long-lasting?

While rooted in spring summer, bold florals return year after year, making them a worthwhile wardrobe addition.

Poppy prints bring a renewed sense of confidence to seasonal dressing. Bold but wearable, expressive yet easy to style - they offer a fresh take on florals that feels right for now.

Whether you’re drawn to a statement dress, a soft blouse or a modern co-ord, this is one trend that doesn’t ask for attention - it naturally holds it.