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The Denim Style Guide

Author Editor - 1 minute read

Forever on trend and ever-dependable, denim is perhaps the best-loved, most versatile and eternally stylish part of any wardrobe. As a key component to any perfectly curated weekend wardrobe, denim fulfils every style dilemma. Think men's jeans, with their endless style opportunities, or light denim shirts, perfect for spring layering.

It's time to show your collection of men's denim some love for the new season. Welcome in spring with an updated collection that will make everyday dressing a breeze throughout this season and the next. Looking for some inspiration? Get started with our freshly updated denim style guide.


Shop Men’s New In



The Jeans

First things first: new jeans. Arguably the most important part of your wardrobe (at least, the item that gets the most air time), your jeans are a perennial style saviour.

As such, give your jeans some much-needed attention this season with an upgrade. Our premium selvedge denim has enduring appeal and stylish staying power. Expert craftsmanship with a self-edge finish prevent unravelling and ensures these jeans will stand the test of time.



Classic in cut and available in an array of versatile shades, our slim fit jeans offer an affordable update to your collection.



The Jacket 

Dare to double denim? Give the trend that never quits a go this season by pairing our classic denim jacket with your go-to jeans. A mid wash lends a vintage feel to the button-down piece, which can only get better with age. Pair with everything from slim fit trousers and cotton t-shirts to lazy day joggers.


The Shirts

 Good denim can reach every corner of your wardrobe. Slip on a denim shirt for a light layer throughout the new season, perfect for weekend wear. A timeless look and feel make this shirt a year-round favourite that you’ll return to for countless off-duty outfits.

Available in three shades, our denim shirt calls for a layered look, left unbuttoned over a slogan tee and our favourite slim-fit trousers.