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In conversation with: Photographer, Andrew Hobbs

Author Editor - 2 minute read

We caught up with the photographer behind our SS21 shoot, Andrew Hobbs, to talk about his career highlights and inspirations.


Andrew, tell us a little about yourself & how you became a fashion photographer…

I started shooting for local boutiques in my teens, working for clothes and cash. It was the Eighties and you couldn’t be seen dead wearing the same thing twice, so this was a great way to earn a living and keep up with fashion.

Later, I went to university to study photography which then led to assisting and so on from there.

Editorial assignments for a variety of publications including i-D and Vogue then led to shooting for brands that put me in the position to start my own publishing company turned creative agency, Centrefold.



What did you enjoy most about the French Connection SS21 shoot?

It was fun to work with such a great team. Everyone worked incredibly hard and the models really captured the concept, which showed in the final images.


What is your career highlight so far…

It’s hard to pick just one moment, there have been so many. Obviously, my first commission for British Vogue was a highlight as it’s such an iconic brand but I think I’m most proud of the success of Centrefold. We are currently adding Special Projects that work outside of our usual timeline for Centrefold Magazine, the first being a collaboration with Calvin Klein and Bella Hadid.



Who/what is your biggest influence/inspiration and why?

I don’t believe there is just one single influence for me that stands out more than others, I’m inspired by so many artists across many mediums. Sticking to photography, my earliest influences would have to include Irving Penn; Nick Knight; Richard Avedon; Steven Meisel and Helmut Newton.


What advice do you have for any aspiring fashion photographers?

One thing I remember from my university days was being told that it would take ten years of unlearning what we were taught before we could truly be an artist in our own right. I think this was true for many including myself.

I think the most important thing for artists/photographers to do is to find their own voice/identity. I spent my early years trying to emulate my heroes, only to discover that was not my story to tell. Sure, we are all influenced by our history and surroundings, but if you want to truly be respected you have to be forward thinking. I think this is true even in the most commercial and technical commissions, there is always room for your voice.


Quick fire questions:

Autumn winter or spring summer? I’m not sure there is much of a difference as a photographer. I guess sometimes there is more to play with during AW due to more fabrics and layering.

In the studio or on location shoots? Again, it’s the same thing for me, control of light. With location shooting, you have the planet doing your set build and lighting; but you still need to treat it as you would in a studio.

Definition of the perfect shotObviously very subjective, and hopefully the one you and your client agree on.

What's the one thing you can't live without? My wine collection.

When Im not shooting, Im… Running my creative agency/magazine, Centrefold.